ROLEX • Top Luxury Watches =®=
Watches for sale. Top 2010 ladies ROLEX watches
History of Rolex. In 1905, the brothers-in-law Hans Wilsdorf and Alfred Davis established their own company in London called “Wilsdorf and Davis.” The main operation of the business was to import Swiss products by Herman Aegler to England but put them in watch cases made by Dennison. These watches were sold to jewellers who incorporated their names on the dial. Wilsdorf and Davis put “W&D” at the caseback of their products.
In 1908, they registered their company as “Rolex” on November 15, 1915. The name “Rolex” was said to be chosen by Wildsdorf because it is language-friendly and onomatopoeic, like the sound of a wounding watch. It can easily fit on the dial of the watch.
In 1914, Rolex was given a Class A precision certificate by Kew Observatory. This was extraordinary because this award was only for marine chronometers.
In 1919, the founders moved the entire company to Geneva, Switzerland in order to do away with the high taxes on gold and silver in London. The company’s name evolved into Rolex Watch Company, then into Montres Rolex, SA and finally, into Rolex, SA.
In 1944, when Wilsdorf’s wife died, he founded the Hans Wilsdorf Foundation which he assigned as administrator of his Rolex shares. Rolex stocks are not sold in any stock exchange market.
Innovations. The company has become world renowned because of its innovative watches. These are its firsts.
- Rolex Datejust, 1945 – first wristwatch that automatically changes the date on the dial.
- Rolex Day-Date – first wristwatch that automatically changes the day and date on the dial
- Rolex Oyster Perpetual, 9531 – first waterproof wristwatch up to 100 meters
- Rolex GMT Master, 1954 – first watch to show two time zones simultaneously
Watch Models - Modern Rolex Models. There are three Rolex watch lines – Oyster Perpetual, Professional, and Cellini (dressier watches).
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